Brand Strategy Consultants
A strong brand goes beyond a logo, tagline or campaign. It’s the story your clients believe about you – and the experience they carry after every interaction.
At Crave Marketing Consultants, we don’t just create visuals – we build brand strategies that transform ambition into market leadership.
Why brand strategy matters
For scaling businesses, growth often outpaces brand and marketing. That’s when gaps appear: mixed messages, outdated positioning, campaigns that don’t resonate.
A considered brand strategy aligns every touchpoint – from sales conversations to LinkedIn posts – so your value is clear, consistent and compelling.
We help founder-led and professional service brands reset, refine and relaunch with confidence – ensuring your brand works as hard as your business does.
Services
Brand Strategy
Clarity on positioning, differentiation, and growth pathways for every touchpoint from website design to packaging, campaign activation and signage.
Market Research & Brand Personality Development
Stakeholder interviews, focus group testing and surveys that uncover audience perceptions and define a clear brand personality
Brand Identity Design
Graphic design, logo development, style guides, tone of voice and brand systems that endure and content strategy that drive awareness and conversion.
Content Strategy
Messaging frameworks and content plans that drive awareness and conversion
Customer Data & Analytics
Insights to track performance and sharpen strategy, empowering leadership teams with the clarity needed to make confident, commercially sound decisions.
Visual Identity & Design
A strategy-led brand deserves a visual identity that builds confidence. We create cohesive systems – logos, typography, colours, collateral – that are distinctive and scalable. Rebrand, refresh, or start from scratch – we’ll ensure your identity reflects your ambition.
Our process: What happens in the brand strategy journey?
- Discovery Conversation
We begin with structured discussions to uncover your ambitions and challenges. - Target Audience Deep Dive
Identifying your most valuable customers – those who fuel referrals, revenue and loyalty – and what matters most to them. - Stakeholder & Focus Group Insights
Engaging your stakeholders and ideal clients directly to capture authentic feedback and define the personality and positioning of your brand. - Market Landscape Review
Analysing competitors and adjacent brands for inspiration and to pinpoint gaps in the market. - Brand Audit
Assessing your current brand equity – preserving what works, evolving what doesn’t. - Identity & Messaging Development
Building tone, language, and visual cues that resonate with your ideal clients and stand apart in-market. - Strategic Roadmap
Delivering actionable recommendations and practical steps to implement your brand with impact.
More than just a logo – why strategy is everything
We don’t deliver surface-level fixes. We give you the frameworks to:
- Define your unique value in a crowded market
- Build authority and trust at every interaction
- Ensure marketing spend delivers ROI, not wasted activity
Ready to elevate your Brand?
Crave is your partner in strategy and execution.
