Fractional CMO Services

Strategic Marketing Leadership Without the Overheads

Marketing shouldn’t be reactive, confusing, or disconnected from your commercial goals. If your business is turning over more than $5 million and you’re still juggling disjointed marketing efforts—or you have no in-house marketing lead—it’s time to take the next step.

At Crave, we offer Fractional CMO Services to help established, service-based businesses scale with strategy, structure, and serious impact.

What Is A Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is a senior marketing expert who joins your Executive team (C-Suite) on a part-time or project-based basis to provide high-level strategic direction—without the full-time cost or commitment.

You get the benefit of C-suite marketing leadership combined with real-world execution across your existing or external team.

Whether you’re a law firm, insurance group, professional consultancy, or B2B service provider, our fractional model brings clarity, direction, and results to your marketing function.

Is This You?

You’re a well-established service business with a strong reputation – but you’re not growing as fast as you could. You might be experiencing:

A lack of cohesive marketing strategy
No dedicated marketing leadership
A founder or managing director stretched too thin
Ad hoc campaigns with little return
Confusion over where to focus your marketing spend

Our Fractional CMO Services are designed to solve these challenges—quickly and strategically.

Fractional CMO Service

WHAT YOU GET

Our approach blends strategy with hands-on support, tailored to your goals and team.

Strategic Planning – A bespoke roadmap aligned to growth goals, targets, and customer segments.
Outcome: Marketing becomes an engine for growth, not an expense.

Team & Project Leadership – We lead your internal team or partners, ensuring alignment, traction, and accountability.
Outcome: Less micromanagement, more results.

Channel & Campaign Oversight – From SEO and content to ads and automation, we oversee execution and optimisation.
Outcome: Channels that drive qualified leads and revenue.

Brand & Positioning Strategy – We clarify messaging and position your brand to stand out.
Outcome: A brand that builds trust and converts.

Data-Driven Optimisation – Monthly tracking and quarterly reviews for continuous improvement.
Outcome: Always know your ROI.

Visual identity & design

A strategy-led brand deserves a visual identity that inspires confidence.
Our designers create cohesive brand systems – logos, typography, colours, collateral – that are both distinctive and scalable.
Whether you’re rebranding, refreshing or building from scratch, we ensure your identity reflects your ambition.

Why choose Crave Marketing Consultants?

Specialists in service-led and B2B growth – from SaaS to financial services, engineering, legal, advisory, and founder-led businesses.
Storytelling that converts – connecting complex services to clear, compelling narratives.
Industry insight – backed by years of consulting for major brands and ambitious scale-ups.
ROI-driven focus – strategy and creative that move the needle on awareness, trust and revenue.

Start-to-finish partnership – from research and testing through to identity, messaging and design, tailored to your requirements.

Ready to elevate your brand?

Crave is your partner in strategy and execution.